Trust in what you love

While studying fashion and textile design, I got to explore a variety of creative directions: illustration, graphic design, conception, pattern design, branding, all kinds of handcrafts, photography, art direction – perfect condition for the scanner personality I am!

Like my design education, my work experience is quite broad. I always chose small studios over the big companies, which put me into pretty awesome places. It ranges from crafting showpieces for New York Fashion Week to being the production assistant at a short movie shooting in Los Angeles. Before I decided to freelance full time I worked for the private label of a german retailer, being responsible for their range of print design t-shirts.

Studying fashion design gave me a huge variety of tools to work with, trained my mind in conception and my eye for details. Building a collection from scratch was always my favorite part. You start with a blank canvas, gather all kind of inspiration, develop a story add the right colors and design elements. It all starts to evolve, one thing leads to another and suddenly all the pieces are coming together. Watching a collection grow is such a beautiful and magical process and translates perfectly to designing a brand identity.

You bring your own unique story, your personality and your brand's mission and I take them further and turn them into refined brand visuals and design solutions to make sure you are attracting the right people.